Tara Lazar: Will Write for Cookies








Before the internet, if a writer wanted to connect with another writer, a trip to a known literary hangout might have to be made. Fortunately, we have the world-wide web now, filled with authors and illustrators who blog. One of the most generous and knowledgeable of those is our guest today. Tara Lazar, author, mom, entrepreneur and founder of the famous PiBoIdMo (Picture Book Idea Month) is smart, savvy and spunky. I know there are quite a few published picture books out there now that got their start as ideas in aspiring authors’ PiBoIdMo notebooks.



Welcome, Tara! I really appreciate your being here. I know how busy you are, so I’ll get to the interview right away.

ME: Who were your favorite authors/illustrators when you were a child?

Tara: Roald Dahl, Judy Blume, Beverly Cleary and William Steig. I was fascinated with Steig’s “CDB”. I thought it was marvelous that I could speak only in letters and make complete sense! Dahl, for me, was wickedly good because he seemed to know so much about how children thought, how I thought. His adult villains were always so despicable—brilliant! He taught me not only do you need a character to root for, but someone to root against!


ME: What do you know now that you wish you had known when you first started writing for children?

Tara: That it’s not about selling a book to a publisher, it’s about selling a book to a child. That seems like a very simple thing to understand, a given, but I think you get so caught up in chasing this dream in the beginning, that you lose sight of who you’re truly writing for. The children must come first.


ME: Where do you like to write/draw – inside, outside, a special area in your home, on the computer, in a notebook?



Tara: I tend to write on my laptop in my bedroom, sitting on my bed. It’s the most comfortable place for me. But I don’t like routines, so I try to switch it up often. I’ll write in the kitchen, the dining room or out on my deck. I’ll take myself out to lunch at Panera or a local café. I have a notebook full of storyboard paper where I draw doodles to help plot out a story if I get stuck. Occasionally I’ll write longhand, but honestly I haven’t done that in months. My fingertips are numb which makes it difficult to hold a pen, and I have a bit of a tremor, too. So it’s just not easy or comfortable. Plus I type so much more quickly. My longhand cannot keep up with my brain.


ME: When during the day (or night) are you most productive? Do you set a schedule for working or do you write/draw when the muse speaks?


Tara: Who, who. Night owl here. I feel most productive in the late afternoon and evening. But that is changing now since I have to awaken before dawn to help my middle-school daughter get up and out the door. The last couple weeks I’ve conked out at 9pm instead of after midnight.


I don’t have a set time to write. I don’t write every day. Much of my time “writing” is spent staring and thinking. I often say that “staring is writing” because there’s so much thought that must go into writing a picture book, many pieces of the puzzle that have to click together in a small space. So even when I’m not writing, I’m thinking, I’m staring at the screen. And that counts.


Sometimes when I get a story idea, I must sit down and write right away. Other times, the concept has to “marinate”. My subconscious works on it as I go through my daily tasks. Then an epiphany may come while I’m unloading the dishwasher or folding laundry. Most of them arrive in the shower. Some happen while I’m doing other creative things, like making jewelry or painting with my kids.


My writing routine is to not have a routine. I like the variety in my days. I think it keeps me sharp and open to new story ideas.


ME: Why do you write for children?

Tara: It’s the most fun you’ll ever have writing. Anything goes. I love Charlie and the Chocolate Factory because It reminds me that we, as children’s authors, can create anything. Like snozzberries and Oompa Loompas and vermicious knids. As long as that thing has a reason to exist, a logical reason, then you can put it in the story. Kids, unlike adults, never read something and say, “Well, that can’t happen!” Of course it can. Anything is possible.


ME: Please share any tips that will help aspiring writers/illustrators or anything else you feel would be of interest. As the blog award above shows, you have one of the Top Ten blogs for Writers…it is a treasure trove of helpful information.


Tara: Keep writing, keep creating something new. Know that it will likely take years to see your work in print. Just don’t give up. Get down to work. And always remember your audience.

Thank you so very much, Tara! You inspire me! And I love your advice to always remember our audience and never give up…I think I need to make a banner of that and hang it over my computer.

Here’s a little bit about Tara from her website:

Her debut picture book, THE MONSTORE, is available now from Aladdin/Simon & Schuster. Her other books coming soon are:

  • LITTLE RED GLIDING HOOD (Random House Children’s, 2015)
  • 7 ATE 9: THE UNTOLD STORY (Disney*Hyperion, 2016)
  • NORMAL NORMAN (Sterling, 2016)

Tara is represented by Ammi-Joan Paquette of the Erin Murphy Literary Agency.

Tara loves children’s books. Her goal is to create books that children love.

She writes picture books and middle grade novels. She’s written short stories for Abe’s Peanut and is featured in Break These Rules, a book of life-lesson essays for teens, edited by author Luke Reynolds.

Tara created PiBoIdMo (Picture Book Idea Month) as the picture book writer’s answer to NaNoWriMo (National Novel Writing Month). PiBoIdMo is held on this blog every November. In 2013, PiBoIdMo featured 1,150 participants and over 100,000 web hits.

Tara was diagnosed with Multiple Sclerosis in 2010 and has permanently lost feeling in her feet and legs. She has an inspirational story to share about overcoming a devastating illness to achieve your goals and dreams. Tara can speak to groups big and small, young and old—just contact her for more information.

She’s a member of SCBWI and speaks at conferences and events regarding picture books, brainstorming techniques, and social media for authors (backed by 20 years experience in internet marketing, from the time when gophers and usenet trumped the web). Her former career was in high-tech marketing and PR.

She also teaches for The Writer’s Circle Workshops.

Tara is a life-long New Jersey resident. She lives in Somerset County with her husband and two young daughters. If they had a dog, it would be a small white fluffy thing named Schluffy.


And that’s all she wrote, folks!!!

Oh, are you waiting for something?

Are you looking for one of Tara’s favorite sweet treat recipes? Ta-da! Here it is…Pumpkin Whoopie Pies…whoo-hoo!

Photo on 2014-09-22 at 11.57

Pumpkin Whoopie Pies!
2 cups flour
1 tsp each baking powder and baking soda
1 tsp cinnamon
1/8 tsp allspice
1/8 tsp nutmeg
1/4 tsp ginger
1/2 tsp salt
1 stick butter
1/2 cup packed brown sugar
1/2 cup granulated sugar
2 eggs
1 cup canned pumpkin
1 tsp vanilla
Mix dry ingredients together in a medium bowl.
Cream butter and sugar in another bowl until light and fluffy. Add eggs one at a time and beat well after each addition. Mix in pumpkin and vanilla.
Mix dry and wet ingredients together.
Drop by tablespoons onto cookie sheets lined with parchment paper.
Bake 10-15 minutes at 350 degrees.
For the filling:
1 package cream cheese (8 oz.)
1/2 cup confectioner’s sugar
Mix well. Spread filling between two cookies.



About viviankirkfield

Writer for children - Reader forever Mom of 3, educator, author of FOUR OTTERS TOBOGGAN: AN ANIMAL COUNTING BOOK (Pomegranate Press, 2019), PIPPA'S PASSOVER PLATE (Holiday House, 2019), FROM HERE TO THERE: INVENTIONS THAT CHANGED THE WAY WE MOVE (Houghton Mifflin Harcourt, 2019), SWEET DREAMS, SARAH (Creston Books, 2019), picture book junkie, lover of travel, hiking, fly-fishing, cooking, and playing Monopoly with my 9-year old grandson.

Posted on September 26, 2014, in Tara Lazar, Will Write for Cookies and tagged , , , , , . Bookmark the permalink. 27 Comments.

  1. Tara, you are inspiring and your writing routine makes me chuckle. I thought I was the only one that writes on my bed, my kitchen table, or on the side of the road (yep, it’s true) just to change up my routine.


  2. Great interview you two! And the recipe sounds yummy!


  3. Wonderful interview Tina and Tara. Looking forward to the PiBoIdMo challenge, Tara. It was one of the first challenges that really fueled up my new writing life.


  4. Thanks Vivian for interviewing the lovely Tara Lazar, You are both such inspirational women and I appreciate all of your words of encouragement and wisdom on my own writing journey.


    • You know, Cecilia..whenever someone says I’m inspirational, I always look over my shoulder to see if they are talking about someone else. 🙂 You are very kind…but I certainly agree about Tara…she has some awesome words of wisdom. 🙂


  5. I can’t wait to read Tara’s forthcoming books….the titles are fantastic! Thanks for the peek into Tara’s World!


  6. Another great interview Ms Kirkfield. I really enjoy this theme of yours!


  7. AWESOME!!! I love this interview (and whoopie pies)! 😀


  8. What a great series, Vivian! I am soooo behind in my blog reading, but I’m glad I caught this one. Interesting that Tara doodles to figure out plot – I may try that next time I am stuck. Plus I think I need to make cookies now. It’s kind of drippy and cool today – perfect for baking!


    • And it’s cool and drippy today as well…cookies are the perfect remedy for that – wish you were close enough – we could share a cuppa and chat. 😉 The series has been fun…I need to get on the stick and line up authors and illustrators for next year. 😉


  9. What a fun interview. Good to learn more about Tara. I have heard about The Monstore and hope to check it out soon!


    • Thank you so much for stopping by to read the interview, Claudine! You’ve got a lovely blog and I love your books that are featured. The Monstore is a pretty cool book…hope you can get a copy. 🙂


  10. Wonderful interview! I love what Tara said about thinking being a big part of a writer’s life. So true! It’s not necessary to write everyday, but it is important to keep our senses open to generate new ideas. And much time is spent thinking about a work in progress- fine tuning rhymes, improving a story arc, etc. And I also love that Tara doodles. It’s really great to plot out a story visually. Even non-illustrators would benefit from this.
    And oh, that whoopie pie recipe! Thanks, Ladies.


    • Oh Iza…so glad you enjoyed the interview and the recipe! I’m thinking that doodling may be a great way to release tension as we plot out a story visually…so many writers are sure they are not artistic enough to story board…but I think we can all do that. 😉


  11. I’m here! And I’m only a month late! I am cleaning out my Inbox 🙂 It’s fun to find a jewel like this that I have saved to read! I love your Will Write For Cookies series! Tara is just the best! It was great learning more about Tara and her love of writing. The cookies sound delish! Thanks, Vivian and Tara 🙂


  1. Pingback: Katharine Holabird – Will Write for Cookies | Picture Books Help Kids Soar

  2. Pingback: Happy New Year: Looking Back and Moving Forward | Picture Books Help Kids Soar

  3. Pingback: Picture Book Review and Activity PLUS CRITIQUE Giveaway | Picture Books Help Kids Soar

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